The very first shot in the trailer is of the Queen Vic which is a sociable place for all the community. This could suggest to the audience that the focus of the Christmas special is the Queen Vic or that something is going to happen there.
Throughout the trailer there are shots of different characters and just giving you a glimpse of what they are going to be doing. For exampe you see Phil holding a weapon and opening a door and then you see him being asked by another character what he is going to do. The trailer is all about setting the audience up to wanting to watch the soap.
Even though this is a christmas trailer for a soap that has been on for more the 25 years I believe that it can help us create our trailer for a new soap because it uses conventions of mystery.
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